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In my previous post i shared my
opinion about Digital Marketing and its importance. I hope you understand the
basic knowledge about it. So today we will be discussing about the role of
digital marketing. There are several role where people can specialized themselves
into any one of those or can be specialized in all those area but as per
experience, In back-end there are lots of work to run a proper and strategic
online marketing which cant be manage by individual. You have to be focused in
any one of this role.
Several Role of Digital Marketing As Mentioned Below :
Search engine optimization
Search Engine Marketing
Mobile Marketing
Content Marketing
Social Media Marketing
Web Analytics
Email Marketing
Online Reputation management
Affiliate Marketing
Here are some of the major partition
of digital marketing where you can specialized yourself as an individual for
your career or you can use these for your business to grow online. So let me
allobrate these terms as you will understand what they are and what their role
to run an online marketing process.
Search
Engine Optimization
It a technical process to rank your
website or blog in search engine page results where we can also say SERP
through keywords organically. Its a backbone and a major part of Digital
Marketing. Many individual or Companies spends money and time on SEO for their
businesses to rank in first page as in results more exposure and more
opportunities. So i always recommend to follow google policies if you are
looking this as a career full time or want to start a business with the help of
Digital Marketing, because your one mistake will pay you, not only in money
wise but also in terms of ranking in google, So be careful.
Search
Engine Marketing
This kind of marketing where you
have to pay to google to show your website or blog in the first page through
selected keyword which a higher volume of searches. In this process also
exposure and opportunities is there for higher results you can. It can also be
known as PPC ie Pay Per Click. Its has high demand for both the areas as a
individuals for career as well for the entrepreneur. This is the fastest way to
get yourself in front of the first page but as i said you have to pay for it to
google to advertise your offerings.
Mobile Marketing
Now a days people are using mobiles
more than desktop or laptop, So mobile marketing plays a major role in Digital
Marketing as companies can showcase their product and services through various
channel via running a campaign.
Content
Marketing
Basically its a writing process of your thoughts in website or blogs where people can read and understand what the other person is talking about, It can be in terms of their product or services which they want to offer to their audience. Well everybody says that content is the king and infact google also likes fresh and unique content. So If you are good in writing then you can go for this as a career or work as a entrepreneur.
Basically its a writing process of your thoughts in website or blogs where people can read and understand what the other person is talking about, It can be in terms of their product or services which they want to offer to their audience. Well everybody says that content is the king and infact google also likes fresh and unique content. So If you are good in writing then you can go for this as a career or work as a entrepreneur.
Social
Media Marketing
It is basically meant for promotion
or brand awareness to the audience. They are multiple of social media channel
out there, where entrepreneur or business connect with them in order to offer
their services or to make them educate or aware them with various topic.
Creativity is needed in this area where you have the potential to engage with
your audience. As a career this platform is also good if you have creative
skills and thinking different ability as i told you before.
Web
Analytics
Its a process of analyzing your
website or blog through various tools. In order to get the full information of
the website or blogs are performing. Many big companies hires people to get the
work done as its huge when its comes consumer behavior and technically fetched
data. Making it as a career is a good choice and for the business also a good
if they are world wide or even locally showcasing their services or products.
Email Marketing
It a process of sending bulk emails.
In this also you have to aware of various tools and how its works and what
features they are providing. Many companies uses this kind of marketing to
reach more and more people to share their offerings ie promoting or advertising
of their product.
Online
Reputation Management
In this process building a good
relationship with the audience in terms of back to back solving their problems
or helping them by suggesting or maintaining the community and by keeping the
track of the website or blog where you can able to handle the engagement by
likes, share, comments and various factors to bring positive brand awareness
for the company.
Affiliate
Marketing
If you are looking to earn online
buy selling others products or promote others services and in return you get a
commission then this is the best way but in order to achieve this goals you
have to get complete knowledge about Digital Marketing and how its works
because in this kind marketing everything comes which i have mentioned above in
the role of Digital marketing.
You Can Also Check My Digital Marketing Defination And Its Importance Blog
