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In my previous post i shared my opinion about Digital Marketing and its importance. I hope you understand the basic knowledge about it. So today we will be discussing about the role of digital marketing. There are several role where people can specialized themselves into any one of those or can be specialized in all those area but as per experience, In back-end there are lots of work to run a proper and strategic online marketing which cant be manage by individual. You have to be focused in any one of this role.

Several Role of Digital Marketing As Mentioned Below :

Search engine optimization

Search Engine Marketing

Mobile Marketing

Content Marketing

Social Media Marketing

Web Analytics

Email Marketing

Online Reputation management

Affiliate Marketing

Here are some of the major partition of digital marketing where you can specialized yourself as an individual for your career or you can use these for your business to grow online. So let me allobrate these terms as you will understand what they are and what their role to run an online marketing process.

Search Engine Optimization

It a technical process to rank your website or blog in search engine page results where we can also say SERP through keywords organically. Its a backbone and a major part of Digital Marketing. Many individual or Companies spends money and time on SEO for their businesses to rank in first page as in results more exposure and more opportunities. So i always recommend to follow google policies if you are looking this as a career full time or want to start a business with the help of Digital Marketing, because your one mistake will pay you, not only in money wise but also in terms of ranking in google, So be careful.

Search Engine Marketing

This kind of marketing where you have to pay to google to show your website or blog in the first page through selected keyword which a higher volume of searches. In this process also exposure and opportunities is there for higher results you can. It can also be known as PPC ie Pay Per Click. Its has high demand for both the areas as a individuals for career as well for the entrepreneur. This is the fastest way to get yourself in front of the first page but as i said you have to pay for it to google to advertise your offerings.

Mobile Marketing

Now a days people are using mobiles more than desktop or laptop, So mobile marketing plays a major role in Digital Marketing as companies can showcase their product and services through various channel via running a campaign.

Content Marketing

Basically its a writing process of your thoughts in website or blogs where people can read and understand what the other person is talking about, It can be in terms of their product or services which they want to offer to their audience. Well everybody says that content is the king and infact google also likes fresh and unique content. So If you are good in writing then you can go for this as a career or work as a entrepreneur.

Social Media Marketing

It is basically meant for promotion or brand awareness to the audience. They are multiple of social media channel out there, where entrepreneur or business connect with them in order to offer their services or to make them educate or aware them with various topic. Creativity is needed in this area where you have the potential to engage with your audience. As a career this platform is also good if you have creative skills and thinking different ability as i told you before.

Web Analytics

Its a process of analyzing your website or blog through various tools. In order to get the full information of the website or blogs are performing. Many big companies hires people to get the work done as its huge when its comes consumer behavior and technically fetched data. Making it as a career is a good choice and for the business also a good if they are world wide or even locally showcasing their services or products.

Email Marketing

It a process of sending bulk emails. In this also you have to aware of various tools and how its works and what features they are providing. Many companies uses this kind of marketing to reach more and more people to share their offerings ie promoting or advertising of their product.

Online Reputation Management

In this process building a good relationship with the audience in terms of back to back solving their problems or helping them by suggesting or maintaining the community and by keeping the track of the website or blog where you can able to handle the engagement by likes, share, comments and various factors to bring positive brand awareness for the company.

Affiliate Marketing

If you are looking to earn online buy selling others products or promote others services and in return you get a commission then this is the best way but in order to achieve this goals you have to get complete knowledge about Digital Marketing and how its works because in this kind marketing everything comes which i have mentioned above in the role of Digital marketing.